Gendered messages in Advertising

stereotypes shape our perceptions of things, and as such, should we continue to project non-progressive realities because certain things are our realities and are influenced by stereotypes? If stereotypes must be unlearned and redefined, I believe stereotypes must evolve, and the media must portray these issues in a new light.

International Women’s Day 2021 Loading

March 8 is International Women’s Day. I will be hosting a webinar on the theme: Choose to challenge gender bias and inequality. This is an opportunity to challenge stereotypes, call for inclusion, amplify women’s voices, and to celebrate women. We shall be celebrating all women living beyond limitations, holding up, making an impact, influencing the […]

Why Some Women don’t like the term ‘Wife Material’?

A lot of people, including me, have never been comfortable with the “Wife-Material” tag. The reasons are quite glaring.   When an average Nigerian calls you a wife material, they mean that you are a perfect definition of society’s stereotypical woman. They see you as someone who is living a script, not necessarily as someone […]

Changing Gender Stereotypes taught in School

From childhood, many people unconsciously start learning stereotypes (a widely-held but fixed and oversimplified image or idea of a particular type of person or thing). It starts with the illustrations in our primary school textbooks. A doctor is usually a man and a nurse a woman. A bank manager is typically a man, and the […]


Society puts so many ridiculous expectations on women and sometimes experiencing it or thinking about it drives me crazy. One of the those I really hate is how you, as a woman, is expected to know how to handle a baby perfectly even when you have never had one around you all your life. Nobody […]

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